Rumbo al Bicentenario
The Challenge
The national bicentennial campaign required a visual identity that could unite citizens across diverse backgrounds while celebrating 200 years of history. The challenge was creating a design system flexible enough for government communications, public events, and grassroots activations, yet distinctive enough to cut through media noise and inspire genuine national pride.
The Solution
I designed a comprehensive visual campaign rooted in national symbolism and forward-looking optimism. The identity system features a dynamic logomark representing unity and progress, complemented by a patriotic color palette that resonates emotionally while remaining contemporary. The design framework was deployed across multiple channels—from large-scale outdoor installations and digital platforms to community event materials—creating a cohesive campaign that celebrated history while inspiring future generations.