CASE STUDY — Brand And App Identity
Paladar — Food as a Service
The Challenge
Paladar needed a cohesive brand identity and mobile app experience that would position them as a modern, trustworthy food-as-a-service platform. The challenge was creating a visual system that appeals to both corporate clients and individual users while differentiating from established competitors in the crowded food delivery market.
The Solution
I developed a comprehensive brand identity and mobile app UI/UX that emphasizes freshness, reliability, and convenience. The visual system features a vibrant color palette inspired by fresh ingredients, paired with clean typography and intuitive app flows. The design balances professional credibility with approachable warmth, creating an experience that makes food ordering feel effortless and enjoyable.