Orquesta Sinfónica Nacional
The Challenge
The National Symphony Orchestra needed to modernize its visual identity to attract younger audiences while maintaining the respect and gravitas of a prestigious classical institution. The existing brand felt dated and disconnected from contemporary cultural conversations, limiting its ability to compete for attention in an increasingly crowded entertainment landscape.
The Solution
I created a refined visual identity that bridges classical elegance with contemporary sophistication. The rebrand features a timeless logomark inspired by orchestral movement and harmony, paired with a bold yet elegant color palette. The design system was thoughtfully applied across all touchpoints—from concert programs and digital platforms to wayfinding and promotional materials—creating a cohesive brand experience that honors musical heritage while inviting new generations to discover the symphony.