INspirados en TI
The Challenge
The corporation's internal culture program had an outdated visual identity that failed to resonate with employees or foster a sense of belonging. The existing brand lacked the warmth and authenticity needed to inspire genuine engagement, resulting in low participation and weak brand recall among team members.
The Solution
I executed a human-centered rebranding strategy that put employees at the heart of the visual identity. The new system features an approachable logomark and contemporary color palette that reflects the company's values of innovation and collaboration. I applied the brand consistently across the entire internal ecosystem—from merchandise and ID badges to internal communications—creating a cohesive experience that strengthened organizational culture and pride.